Splash Page

This is one mistake that you have to avoid. What other people do is simple design a big banner and link it through the “click here” image which will lead the searcher to the homepage. But what is wrong here is that enter link is set in the flash object, disallows the spiders to follow the link.

Non-spiderable Flash Menus

What is wrong with web designers sometimes is that that they use flash menus, like fade ins and animated. They might entice the visitors to see the site but they can’t be helpful at all if you want to gain higher rankings in the search engine, making your links on the flash menu useless.

Image and Flash Content

Web spiders can be compared to text-based browser; they can’t read the texts embedded in the flash or the graphic image. Sometime, designers failed in this aspect. They sometimes embed the important content, like target keywords, in Flash or in image.

Excessive Use of the Ajax Features

A lot of SEOs want to impress their guests by making use of the Ajax features, especially for navigation purposes. Little do they know that this can be the greatest SEO blunder that they can make. Ajax features is not spiderable or indexable and it does not reload the URL, does, the visitor cannot send a page to anyone.

Versioning of Theme Design

Some designers like to make their theme design into a sub level folder, like domain.com/v2, v3, v4 and have it redirected into another folder. However, changing the root location can cause you a lot of backlink votes and your site’s ranking.

The “Click Here” Link Anchor Text

Are you familiar of the “click here” or “click here to learn more” texts? You must be. You can see this at almost every site that you enter. These texts are great if you want to rank high for the click here keywords. But if you want to make the search engine believe that your site has relevant topics, then, you need to avoid using these texts or try using “learn more about…” then add the keyword or key phrase that you are optimizing.

Same or Similar Title Text:

Put into your mind that the more unique or text, the more it will rank on the search engine. Many SEO experts make a mistake in using the same title tags throughout the site, thus, it will give the searching engine the feeling that you have the same topic for every page of your site, which isn’t unique after all.

Writing More than 65 Characters for the Title

A lot of bloggers post their titles at more than 65 characters. Search engines make use of your title as the link heading. If you have 65 characters, including the spaces in between, you’ll have a hard time in imbuing your message to the search engine.

Keyword Stuffing

The use of the right keyword is beneficial for your site. But once it is overstuffed, your site will look like overstuffed and repeating it again and again will like make it less relevant. Likewise, keyword stuffing at the title tag will make your site a spam to the search engine. However, it be smart to work out with keywords in different ways:

Empty Image Alt Tribute

Describe your image using the Alt tribute. It is used to describe your image to the blind web user and it is also a factor is introducing your website to the search engine. So see to it that you can have a unique image alt attribute to make your page more relevant.

Tip: Describe your images correctly so it will rank in the search engine.

Unfriendly URLs

Most blog platforms have friendly URLs with features built-in to attract more visitors. However, there are bloggers who just take every advantage, which is not helpful to your site and the search engine.

A good example of a friendly URL is this:

Domain.com/page-title