1. Search Friendly Page

A search friendly page belongs to the technical side of how your website functions. Search engines like Google utilizes the crawler or bot in browsing the web by clicking on links. A crawler scans the content of the page and then stores it in the database. These contents in the databases now make up the search engine web index. Now, when a searcher types a certain keyword or look for certain information, the index is examined and gives out the result which matches the word or phrase.

Take note that if you want your page or site to be visible in the search engines, here are some of the basic knowledge that you need to know about the crawlers:

· JavaScript is excluded. Crawlers do not scan rollover menus, drop-down links, etc.

· Crawlers do not support almost all flashes. Though there is a slight development with regards to this, search engine crawlers still, and generally, do not support most of the flash websites since some are not engine friendly.

· Crawlers cannot see. No matter how pretty or attractive your image is, still, they won’t trade it for HTML texts. However, they can read codes. That is why, if crawlers can read your contents, you won’t have problems in making your site visible in the search engines.

· Crawlers hold back resources. It really takes a lot of effort to crawl a site, causing web designers and programmers to play safe whenever their working on it. If you find your page too difficult to load, content crawlers might fail to scan or index it.

2. Relevant Content

This is all about the content of your web page. Quality content is really valuable when it comes to search engines. Make sure that your page is stuffed with the right keywords because if not, the keyword or phrase that you enter won’t appear on the search engine results. Place your keywords at the title tag, headline, body, and anchor texts (which points out to the internal page).

As you go on browsing a certain page, you might notice that some of the keywords were overstuffed, with some variations. You will see that from the title tag, keywords are stuffed down to the body copy. You may be tempted to do this. However, you might have second thoughts because it might cost you a lot!

3. A Reliable Website

Having a research-friendly page and the relevant content doesn’t mean that you can already sit back and relax. Traffic won’t come that easily for you. Your competitors might have foreseen and prepared for this already. Now what do you have to do? Make your website a reliable and trusted source of information.

Before, Google made use of PageRank (a measure of how popular a link is) in ranking websites, basing on the two earlier factors. But the problem is, webmasters have become voracious about rankings that they’ll do everything, even abusing PageRanks just to obtain their desired traffics. Keyword stuffing became prevalent and most of the webmasters said nothing less than the truth. As a result, search engines marked these abusive sites as spam – all including those sites of little or no relevance at all.

Indeed, it’s pretty tough to play the game of SEO. And though you may do it the good way, your competitors might want to be edgy to use any means available. However, Google and other search engines have their own way of knowing who is and isn’t the spam. Just build a credible, honest, and trustworthy worthy and you’ll end up banking a lot of goodwill from these search engines.

You may think that you’re the best SEO until you’ve learned this common mistakes that most SEOs do commit:

Splash Page

This is one mistake that you have to avoid. What other people do is simple design a big banner and link it through the “click here” image which will lead the searcher to the homepage. But what is wrong here is that enter link is set in the flash object, disallows the spiders to follow the link.

Non-spiderable Flash Menus

What is wrong with web designers sometimes is that that they use flash menus, like fade ins and animated. They might entice the visitors to see the site but they can’t be helpful at all if you want to gain higher rankings in the search engine, making your links on the flash menu useless.

Image and Flash Content

Web spiders can be compared to text-based browser; they can’t read the texts embedded in the flash or the graphic image. Sometime, designers failed in this aspect. They sometimes embed the important content, like target keywords, in Flash or in image.

Excessive Use of the Ajax Features

A lot of SEOs want to impress their guests by making use of the Ajax features, especially for navigation purposes. Little do they know that this can be the greatest SEO blunder that they can make. Ajax features is not spiderable or indexable and it does not reload the URL, does, the visitor cannot send a page to anyone.

Versioning of Theme Design

Some designers like to make their theme design into a sub level folder, like domain.com/v2, v3, v4 and have it redirected into another folder. However, changing the root location can cause you a lot of backlink votes and your site’s ranking.

The “Click Here” Link Anchor Text

Are you familiar of the “click here” or “click here to learn more” texts? You must be. You can see this at almost every site that you enter. These texts are great if you want to rank high for the click here keywords. But if you want to make the search engine believe that your site has relevant topics, then, you need to avoid using these texts or try using “learn more about…” then add the keyword or key phrase that you are optimizing.

Same or Similar Title Text:

Put into your mind that the more unique or text, the more it will rank on the search engine. Many SEO experts make a mistake in using the same title tags throughout the site, thus, it will give the searching engine the feeling that you have the same topic for every page of your site, which isn’t unique after all.

Writing More than 65 Characters for the Title

A lot of bloggers post their titles at more than 65 characters. Search engines make use of your title as the link heading. If you have 65 characters, including the spaces in between, you’ll have a hard time in imbuing your message to the search engine.

Keyword Stuffing

The use of the right keyword is beneficial for your site. But once it is overstuffed, your site will look like overstuffed and repeating it again and again will like make it less relevant. Likewise, keyword stuffing at the title tag will make your site a spam to the search engine. However, it be smart to work out with keywords in different ways:

Empty Image Alt Tribute

Describe your image using the Alt tribute. It is used to describe your image to the blind web user and it is also a factor is introducing your website to the search engine. So see to it that you can have a unique image alt attribute to make your page more relevant.

Tip: Describe your images correctly so it will rank in the search engine.

Unfriendly URLs

Most blog platforms have friendly URLs with features built-in to attract more visitors. However, there are bloggers who just take every advantage, which is not helpful to your site and the search engine.

A good example of a friendly URL is this:

Domain.com/page-title

It’s indeed tough to be an SEO. Thus, you need to get yourself ready for every time your site changes its spot in the search engine, especially Google. Thus, we have here some tips that you always have to remember whenever you are optimizing your sites.

1.Remember to use only one <H1> for your page. Don’t forget your keyword phrase on your tags. Put it at the top of the page and see that it can call the attention of anyone who visits your site. The first paragraph or the first sentence has to be interesting. Remember, first impressions last. Create a good impression for your site by using attractive words.

2.Now that you got their attention, the next thing that you have to do is never let it go. Hold it up to the last minute of their visit in your site. If you don’t give them the reason to stay longer, all they’ll have to do is click the back button and scroll at the search results.

3. Make your keyword phrase very prominent on the search engine by making sure that it remains on top of the search results. A keywords that’s always on the top ten or fares better than that will sound more relevant to the searchers than any other site that comes at the bottom.

4. Using an underscore (_) and a hyphen (-) in naming a site offers equal advantage, compared to what it was before, when using underscore  had greater weight than using  a hyphen. So naming your site either seo-red.html or seo_red.html still makes the same sense.

The Search engine world is an unregulated and freely operated industry with virtually no rules and regulations from the very start. Thus, the degree of competency here ranges differently depending upon the expertise of the SEO industry. Indeed, the SEO industry is such a mysterious abode, which makes it quite impassable and different to decode.

Terms like SEO Expert, guru, or webmaster help to strengthen the fact that one has to experiment on its magic should you want your site to succeed. However, this can’t me more from what is the true. After all, search engines are computer programs which runs by a strict and well-planned logic.

Link Quality

Link quality are important to a website’s visibility in the search engines like Google, Yahoo, and MSN. These links flow within the site, coming from vital factors from any search engine. Search engines interprets links as votes of confidence for site. When the anchor text of a link is considered relevant to the market focus of the webpage which is linked to the search engine values even more.

There are a lot of factors that can contribute to the rise and fall of the links value. For example, if a link is discovered within the webpage’s content rather than separated with few words surrounding it, it will be considered by the search engine as a natural link, not as a paid link, thus, associating your link with more value.

Market Focus

The market focus of the webpage is how search engine thinks of this. If you want to make your webpage rank on the search engine using the specific keyword or phrase, it is necessary for your webpage market to focus well.

A webpage’s market focus is decided by what the page’s content is, as well as the anchor text provided by the incoming links. You can easily adjust the anchor text for upcoming links within the website. If the webpage receives links from other sites, you can have access to other website owners or webmaster, thus, allowing you to have access on anchor texts which can be very helpful to your site.

Competition

You have to remember that if your market focus needs to be highly competitive in its keyword phrase, you need to have a direct, significant amount of link flow into that specific webpage. For example, if the webpage focuses on a certain keyword, the target market has to be very competitive if you want to join stiff competition.

The more competitive the market focus, the harder the chances of your site in the ranking in the results of the search engine. Make sure to give your focus on what the search engine is all about and to whom you want to sell your product. It is a lot easier and more effective and affordable to your site to gain results in several less competitive market focses on different webpages on a certain site, instead of competing for the more competitive terms in the industry.

Alt Tags: The Alternate Texts for your images

Always remember to include the descriptive Alt Tags to image of your website. Take note not to stuff keywords there, but make sure to give the actual description of the image. In a lot of ways, the image that you provide here relates to your keyword. This can be a great help to the rise of the relevancy of your site.

This can also be a courtesy feature to those who have images turned off or may be used by the reader.

A good example is:

<img src=”optimizedbyred.jpg” alt=”SEO Tips”

width=”25? height=”75? align=”left” />

If you are using the image for your webpage, it is advisable that you have to take in the Alt text for each image that your visitor will see when they come to your site. Alt tags filled with keywords are a big help for the improvement of the frequency of your keyword. This can be of great help to improve the rankings of your site.

Rules for the Alt Text:

1. If the image has a lot of information, describe the image with the use of the quality.

2. You have to use the attribute when the image is used as the link to another page.

The Pros of using the Alt Text:

1. Your keyword density and relevancy will increase.

2. Search engines like Google, Yahoo, and MSN will optimize your image search if you put it inside the Alt tags.

3. Alt Tag, together with the local content, can help the search engines in telling what the image is and about.

Use the alt attribute if you want to make sure that your website will be indexed and they won’t pass over the essential part of your pages.

If you are an SEO expert and you still do not use article submissions to promote your website, you are surely letting a free and powerful way of marketing your sites out from your hand. Using article directories are one way to improve the traffic of your site without spending a dime from your pocket. On the other hand, if you want to get real traffics for your site through article directories, you have to know how to use them properly.

What are Article Directories?

Before you properly use article directories, you need to know what is it and how can it be of great help to your website. Articles directories are websites containing list of new articles posted from time to time. These articles vary and are classified according to the subjects. Articles are categorized to make it easier for searchers who want to look for information that they want. Likewise, these articles are linked together so that articles will find it easy to read and locate one article after the other. These articles can be used for the benefits of websites, either for small or free from fees. You don’t have to pay anything when you submit articles.

How do Online Businesses Benefit from Article Directories?

You may ask yourself, “how does article directory help promote my online business or website?” or “Will free content help me in my online business?” These questions are famous whenever you ask for article directories. When you submit to article directories, it will give your site a bio link because as the author of the article, you can put your information here.

These are great questions. When you submit your write-ups to the article directory, it will show your bio which are linked to your information. This will allow anyone who goes online and gets to read your article to have a link to your site. And more than that. Those who use your keywords in your website must also appear exactly as it is in your directory. With this, your link could reach to hundreds of websites.

Article directories are large typical for large websites. This is because website spiders are attracted to your site. linking your articles through article submissions is one way of online linking campaign.

How to Make an Effective Submission?

There are two things that you need to remember whenever you want to submit your articles to article directories. First, you have to know the right way of using keyword. You also have to bear in mind that you have to observe the proper percentage of keywords for your article. They also have to appear naturally within the content. This will allow the internet to spider your site, thus letting more people to link at the bottom of your article.

Unique contents matter. And the more unique your content is, the more helpful it is for your site. If your article is like those other articles that people read in the Internet, other website owners will find it too banal and to passé. Likewise, the information that you will have here is useless as people will not show any interest of reading it. Your goal of why you have to write is to attract visitors to your site. And what better way to attract searchers than to have a very unique article for your site.

Providing information on your website – like tips and trivias – will attract more readers as they will consider you an expert in a certain field. Thus, don’t just make a website for the sake of having a place to advertise your products. Make your website more meaningful and attractive by regularly posting articles with sense and that counts.

In this way, you give your readers the reason to click on the link provided by your site. However, if the articles that you offer are useless, then, you don’t give them the reason why they have to visit your site. Likewise, providing them with topnotch articles will convince them that your products are indeed worth buying.

“But what If I can’t write?”

“What do I have to do since I can’t write?” you may ask yourself. By the way, remember that you are a site owner or an entrepreneur, not a writer. But then, you can have the choice of how to provide articles for your site.

There are a lot of freelance writer who can work for your site. He may be a ghostwriter or a web content writer. Ghostwriter is a kind of writer that writes for your name. Instead of getting the credit for their name as the author, ghostwriters use your name instead. However, you have to pay for their services. Some charge per word, per article, or per hour of service, depending upon the writer. But take not that the cost of a writer costs less than what you will spend for advertising. A well written article placed on the right directory can draw more traffic than using any means of advertisement.

It seems that rules regarding websites change with a just a blink of an eye. And these rules, search engine experts really have to keep up to!

Most of SEO experts do charge their services at a quite expensive pace. But with the rising competition and the constant demand for SEO services has never been more than greater.

In today’s ever competitive internet world, you really need a trustworthy SEO expert who can work out for the better. For your sites to really rise in the search engines, take note of the following:

1. Focus your site to a specific niche or topic.

2. Do a lot of keyword research. Although Google no longer credits Meta keywords, some search engines still put weigh on this so its still better to include Mete keyword research.

3. Your website needs main keywords throughout the site or page. Have 5-10 keywords specifically focusing on the page’s topic.

4. Write interesting, original articles. For Google and other search engines, “Content is Still King.”

5. Include keywords in your metatitles.

6. When you organize your contents, put headings and subtitles. This will allow your page to be easily scanned by the readers. Include the keywords when you make the headings.

7. Make sure that your website has a lot of information. If you’re page does not make any sense, your site will never have visitors.

8. Link your keywords whenever possible.

9. Make sure that you will have a call to action. Try offering free trials to your services. Build your clients trust first and you’ll surely make money afterwards.

10. Check your website through different browsers, like FireFox or Internet Explorer so you can be sure that your site is displayed both well.

11. Give your website the personality that will attract a lot of people to come to it. Keep the contents fresh and interesting as much as possible.

12. The MOST important thing that you have to put in mind is this: have a realistic expectation about your website.  Don’t expect that at a click of your mouse, your website will generate you big bucks or will assure that your business will gain overnight success. Your website is just one of your tools in attaining customers but it isn’t your sole way of pulling clients to come to your and get your services of products.

An original content, on page optimization, and excellent in links are still considered the ideal means for your site to climb through the organic results.

Build excellent, themed links at a ordinary pace with the use of the target anchor texts so your site will be fully optimized.

For your keywords in optimizing content page, follow the following tips:

- don’t target more then 2 keywords in a page
- repeat the targeted keyword 1-2 times in the title
- repeat the targeted keyword 2-3 times in the description
- include it 2-3 times for every 200 words of content.
- higher on the page is better
- use h1-h3 headings and include the keyword.