The Search engine world is an unregulated and freely operated industry with virtually no rules and regulations from the very start. Thus, the degree of competency here ranges differently depending upon the expertise of the SEO industry. Indeed, the SEO industry is such a mysterious abode, which makes it quite impassable and different to decode. 
Terms like SEO Expert, guru, or webmaster help to strengthen the fact that one has to experiment on its magic should you want your site to succeed. However, this can’t me more from what is the true. After all, search engines are computer programs which runs by a strict and well-planned logic.
Link Quality
Link quality are important to a website’s visibility in the search engines like Google, Yahoo, and MSN. These links flow within the site, coming from vital factors from any search engine. Search engines interprets links as votes of confidence for site. When the anchor text of a link is considered relevant to the market focus of the webpage which is linked to the search engine values even more.
There are a lot of factors that can contribute to the rise and fall of the links value. For example, if a link is discovered within the webpage’s content rather than separated with few words surrounding it, it will be considered by the search engine as a natural link, not as a paid link, thus, associating your link with more value.
Market Focus
The market focus of the webpage is how search engine thinks of this. If you want to make your webpage rank on the search engine using the specific keyword or phrase, it is necessary for your webpage market to focus well.
A webpage’s market focus is decided by what the page’s content is, as well as the anchor text provided by the incoming links. You can easily adjust the anchor text for upcoming links within the website. If the webpage receives links from other sites, you can have access to other website owners or webmaster, thus, allowing you to have access on anchor texts which can be very helpful to your site.
Competition
You have to remember that if your market focus needs to be highly competitive in its keyword phrase, you need to have a direct, significant amount of link flow into that specific webpage. For example, if the webpage focuses on a certain keyword, the target market has to be very competitive if you want to join stiff competition.
The more competitive the market focus, the harder the chances of your site in the ranking in the results of the search engine. Make sure to give your focus on what the search engine is all about and to whom you want to sell your product. It is a lot easier and more effective and affordable to your site to gain results in several less competitive market focses on different webpages on a certain site, instead of competing for the more competitive terms in the industry.
