Link building is one of the lifeblood of SEO and every SEO specialist knows that link building contributes a lot for the success of the site. Link building involves linking other sites to yours. A link, like text link, back link, or hyperlink, is a clickable text, phrase, or image in a certain webpage that leads you to another site.

Why need Link Building?

Before, ranking up a page can be easily done with the use of keywords in the meta-tags with the use of the page content itself. For a time, it seemed to work well. However, as time went by, problems started to occur. Stuffing became prevalent and sites often contain keywords repeated all throughout the page that the page seem to be useless resulting for the inflation of its original search engine rank. Search engines responded to this by reducing the importance of the website’s meta tags and beginning to focus on the popularity of the site.

Today, all search engines value the quality and quantity of the back links found in the website. Each of these links is considered by the search engine as one vote for the website. The more votes the website gets, the more popular it becomes with the search engines, thus, the better their ranking becomes. Link building plays a big role for maintaining your site and with this, you have to promote your site for a more competitive presence in the search engines.

Kinds of Links

There are two types of links in search engine optimization: the one-way link and the reciprocal link.

Reciprocal links are those linked to the website in either direct or indirect way with the help of a number of pages. What you link to that site is also linked back to you. The con however in using this is that most search engines do not put great value on reciprocal links since they believe that these links are not actually genuine.

On the other hand, one way links are simple links from one website to another. No reciprocation takes place. Search engine considers this kind of link better compared to the reciprocal link.

Links from our blogroll is helpful, reliable, and allows our website or blog to get to the top of the serps.

Regardless, you can certainly put how ever many sites on your blogroll you want, but for best results, you should limit that number to 10-12 MAX. Otherwise, your site is just another low-quality, crappy blog that links out to everyone.